The Mix approach

Effective communication to shape organisational culture and external perceptions

 

Fostering a culture of inclusivity goes beyond policies —it requires clear and compelling messaging that resonates with diverse audiences. The Mix DEI Communications Service can help your organisation authentically communicate its commitment to diversity, equity, and inclusion both internally and externally.

Our service begins with a deep dive into your organisation’s DEI journey, values, and strategic objectives. Collaborating closely with your leadership team, we’ll then develop a tailored communication strategy that aligns with your brand identity and culture. Whether you’re launching a new DEI initiative, celebrating milestones or addressing a specific challenge, Mix’s DEI experts can craft messages that reflect your commitment to inclusivity and resonate with stakeholders at all levels.

What you’ll get

Internal Communication Strategies

Communicate DEI initiatives effectively to employees, highlighting successes, providing updates on ongoing initiatives and encouraging dialogue around diversity-related topics. Through internal newsletters, intranet articles, and employee communications, Mix can help demonstrate your commitment to open and transparent communication, and creating an inclusive workplace where employees feel valued and heard.

External Communication and Brand Reputation

We’ll help you showcase your DEI efforts to clients, partners, and the broader community. From press releases to website content, external comms have the power to showcase your commitment to diversity in a way that enhances your brand reputation, attracts diverse talent, and strengthens relationships with stakeholders.

Measurable impact

Through analytics, feedback mechanisms, and stakeholder surveys, we’ll assess the effectiveness of DEI communication strategies and provide actionable insights to continuously refine and enhance communication efforts.

58%

of consumers buy or advocate for brands based on their beliefs and values
2022 Edelman Trust Barometer

39%

of global jobseekers have turned down or decided not to pursue a job opportunity because of a perceived lack of inclusion
McKinsey & Company, 2020

28%

of people managers say their company recognises DEI in performance reviews.
McKinsey & Company, 2023

Frequently Asked Questions

DEI communication involves strategically conveying messages related to Diversity, Equity, and Inclusion initiatives within and outside your organisation. Done well, it can be pivotal in fostering transparency, building trust, and demonstrating your commitment to creating an inclusive workplace culture. Effective DEI communication helps align internal values with external perceptions, enhancing employee morale and attracting diverse talent.

The most mature organisations ensure that ALL of their comms are viewed through a DEI lens, with comms professionals and marketeers always asking, ‘Have I considered how different audiences will receive this information? Is my wording inclusive? Is my communication method accessible?’ DEI Comms aren’t just for Pride or International Women’s Day – they’re for life!

We begin by understanding your organisation’s DEI goals, culture, and current communication practices. Our approach involves crafting tailored communication plans that align with your organisational values and resonate with diverse audiences. We utilise a mix of channels such as internal newsletters, intranet articles, workshops, and town hall meetings to effectively convey DEI messages and encourage dialogue.

We believe in upskilling your in-house team is essential as they can then become a resource to the business, guiding leaders and other stakeholders on inclusive language. We often do this by providing Comms professionals with access to MixLEARN so that they have a trusted DEI resource to fall back on.

Authenticity is at the core of our DEI communication strategy – we won’t sugar-coat your DEI efforts. We prioritise transparency and honesty in our messaging, ensuring that it reflects your organisation’s genuine commitment to diversity and inclusion. We incorporate inclusive language, diverse perspectives, and culturally sensitive approaches to engage all stakeholders respectfully and meaningfully.

The impact of DEI communication can be measured through various metrics, including employee feedback, engagement levels, participation in DEI initiatives, and perception surveys. We can support you in analysing data from communication channels such as website analytics, social media engagement, and internal communication platforms to assess reach and effectiveness.

Stakeholders in DEI communications encompass a diverse range of individuals and groups both within and outside the organisation who are integral to fostering an inclusive culture, promoting equity, and achieving goals related to diversity and inclusion. Effective communication with these stakeholders is essential for driving meaningful change and advancing DEI initiatives. These stakeholders typically include:

  • Employees
  • Leadership and Executives
  • HR professionals
  • Diversity, Equity, and Inclusion Committees and ERGs
  • External Stakeholders, including clients, customers, partners, suppliers, and the broader community.
  • Community Groups and Advocacy Organisation
  • Regulatory and Compliance Bodies
  • Media and Public Opinion

Communicate your commitment

Amplify your DEI efforts with strategic and impactful communications. Speak to our team.

Thought leadership

Resources and news on everything DEI

View resources

Is The DEI Backlash A Genuine Concern?

Mix CEO and co-founder Hayley Barnard takes a deep-dive into the ‘DEI backlash’ and asks – why do leading politicians and cultural figures seem to be targeting DEI? And how do we respond?

Read article

Understanding the Models of Disability: The Importance of Reasonable Adjustments

The models of disability help us understand how society defines and talks about disability. There are four main models we will discuss: the medical model, the charity model, the social model, and the celebratory model. Find out more in our quick guide.

Read article

“I Don’t Care Who You Are, I Just Need You To Do Your Job”

DEI consultant and speaker Tom Crawford explains why not caring who your employees are is a problem for leaders. And how understanding employee motivations, self-awareness and role-modelling makes for a more inclusive workplace.

Read article

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