Storytelling
Stories have the power to move us, the power to engage us and the power to change us
The Mix approach
At Mix, we understand that Diversity and Unconscious Bias can sometimes be a bit of a dry subject – that’s why storytelling is an integral part of our offering.
We work alongside clients, becoming a part of their journey towards equality. Every organisation has a different starting point and a different story to tell – some are just beginning to recognise how biases and stereotypes are embedded in their business structure, whilst others are well on their way, with great flexible working policies, mentoring programmes and support networks for their employees.
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Talk to our team about using storytelling to forge connections among people, and between people and ideas
Client Stories: Leaseplan.
The automotive industry is known for being male dominated but LeasePlan, a fleet services company, had an employee base which was already 53% female. They approached MIX saying that they wanted to go further, to really make a statement about how much they believed in the women in their organisation and beyond.
We proposed what became the LeasePlan Women’s Arctic Challenge, a radical project which took 12 ordinary female office workers from the UK on a 100km ski expedition in the Arctic Circle, facing temperatures well below minus 30 degrees.
Did it make a difference?
33%
of LeasePlan’s female employees applied for a place on the team, with 100% stating that even the application process had made them think and act differently
58%
stated they had engaged in a conversation about gender balance as a result of the challenge
16,000
people interacted with the team’s social media campaign. The project provided a captivating internal communications platform - a new story - on which to hang a number of important messages around unconscious bias, inclusion and gender balance.
Expedition Gallery
What story can we help you tell?
Get in touch to find out more
Is The DEI Backlash A Genuine Concern?
Mix CEO and co-founder Hayley Barnard takes a deep-dive into the ‘DEI backlash’ and asks – why do leading politicians and cultural figures seem to be targeting DEI? And how do we respond?
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Understanding the Models of Disability: The Importance of Reasonable Adjustments
The models of disability help us understand how society defines and talks about disability. There are four main models we will discuss: the medical model, the charity model, the social model, and the celebratory model. Find out more in our quick guide.
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“I Don’t Care Who You Are, I Just Need You To Do Your Job”
DEI consultant and speaker Tom Crawford explains why not caring who your employees are is a problem for leaders. And how understanding employee motivations, self-awareness and role-modelling makes for a more inclusive workplace.
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